ON THE FIELD
We cover and report on the changes and corporate movements observed firsthand in the production, processing, and distribution fields.
Global Field Report
South American Beef Makes a Strong Presence… Meat Export Competition at SIAL Paris 2026
South American beef companies stood out in the meat section of SIAL Paris 2026, where the global food industry gathered.
Editorial Team · 2026.11.1
On-site coverage
Hanwoo Association to Hold 'Hanwoo Professionals' Day' Ceremony at National Assembly on October 30… Pledges a New Century for the Industry
The National Hanwoo Association held a ceremony commemorating the first statutory Hanwoo Day at the plaza in front of the National Assembly Communication Center on October 30.
김은희 기자 · 2026.10.31
On-site coverage
‘Sorprise’ Ahead of Hanwoo Day… Up to 63% Off at 1,811 Locations Nationwide
Ahead of ‘Korean Beef Day’ on November 1, discount events for Korean beef are being held at online and offline stores nationwide. The Ministry of Agriculture, Food and Rural Affairs announced on October 27 that it will hold the ‘So-prize Korea Hanwoo Sale’ for 12 days from October 28 to November 8.
김은희 기자 · 2026.10.27
Global Field Report
U.S. Expands Import Channels for Live Cattle from Mexico… Phased Reopening of 4 Border Quarantine Facilities
The United States is accelerating the normalization of livestock trade by successively reopening border quarantine facilities for the import of live cattle from Mexico. This approach involves gradually expanding import channels while maintaining the disease control system to prevent the introduction of New World Screwworm (NWS).
Editorial Team · 2026.10.26
On-site coverage
Making Meatballs and Stacking Burgers... USMEF, "Gifts a Delicious Day to Closer to Dad"
Editorial Team · 2026.10.25
On-site coverage
50th Anniversary of U.S. Meat Export Association & 35th Anniversary of Entry into Korea… A New Leap Forward with ‘US Premier’
The U.S. Meat Export Federation (USMEF) held Partners Day to mark its 50th anniversary and 35th anniversary of entering the Korean market. It introduced the growth of U.S. beef and pork and a new vision for the Korean market through its new brand, ‘US Premier’.
강동현 기자, 김소영 기자 · 2026.10.22
ON THE FIELD
Korean Pork Restaurants Become K-Food Tourism Courses… The ‘Han-don Belt’ Connecting Seoul, Busan, and Jeju
Pork restaurants frequented by Koreans are transforming into K-food tourism hubs that introduce the taste of Korean pork and Korean grilling culture to foreigners.
강동현 기자 · 2026.10.20
Global Field Report
China's Muyuan Invests Approx. 190 Billion Won in Vietnam... Sets Out to Establish 2 Million Head Production System
China's major pig farming company Muyuan is investing approximately $140 million to build a large-scale pig farm and feed factory in Vietnam.
강동현 기자 · 2026.10.19
On-site coverage
Opening a second life after retirement with specialized meat processing skills
The Bavaria State Meister School (CEO Yoo Byung-kwan) announced that it successfully held the completion ceremony and graduation project presentation for the ‘German Meister Deli & Meat Processing Technology Employment and Entrepreneurship Course,’ co-organized with the Seoul 50+ Foundation.
김은희 기자 · 2026.10.18
On-site coverage
The 'Hoengseong Hanwoo Festival' has grown beyond Hanwoo sales into a regional economic platform
The 22nd Hoengseong Hanwoo Festival, held in Hoengseong-gun, Gangwon Province, achieved its highest-ever performance, recording 4.4 billion won in sales over five days. The number of visitors to the festival exceeded 400,000, and all 300 prepared Hoengseong Hanwoo cattle were sold, highlighting the economic achievements of the festival that combines the local livestock industry and the tourism industry.
강동현 기자 · 2026.10.14
On-site coverage
Meat processing industry facing ‘inventory bomb’… Will pork prices remain strong until year-end?
It was suggested that October would end in the high 5,900 to 6,000 won range, and that the price could rebound to the 6,200 won level in November, driven by promotions at large supermarkets and demand for boiled pork during the kimchi-making season. Other participants also mentioned the possibility of a slight increase in November, but there were differing views regarding the magnitude of the rise.
강동현 기자 · 2026.10.13
Global Field Report
Danish Crown Reorganizes Business Centered on European Market… Aims for 50% High Value-Added Meat Sales by 2030
Danish Crown announced a reorganization plan on October 2 and stated that it would increase the proportion of high value-added meat supplied by member farms from the current approximately 25% to 50% by the end of 2030. To achieve this, seven of the existing eight business divisions will be integrated into a single organization.
강동현 기자 · 2026.10.13