On-site coverage

On-site coverage
Hanwoo Association to Hold 'Hanwoo Professionals' Day' Ceremony at National Assembly on October 30… Pledges a New Century for the Industry
The National Hanwoo Association held a ceremony commemorating the first statutory Hanwoo Day at the plaza in front of the National Assembly Communication Center on October 30.
김은희 기자 · 2026.10.31

On-site coverage
‘Sorprise’ Ahead of Hanwoo Day… Up to 63% Off at 1,811 Locations Nationwide
Ahead of ‘Korean Beef Day’ on November 1, discount events for Korean beef are being held at online and offline stores nationwide. The Ministry of Agriculture, Food and Rural Affairs announced on October 27 that it will hold the ‘So-prize Korea Hanwoo Sale’ for 12 days from October 28 to November 8.
김은희 기자 · 2026.10.27

On-site coverage
Making Meatballs and Stacking Burgers... USMEF, "Gifts a Delicious Day to Closer to Dad"
Editorial Team · 2026.10.25

On-site coverage
50th Anniversary of U.S. Meat Export Association & 35th Anniversary of Entry into Korea… A New Leap Forward with ‘US Premier’
The U.S. Meat Export Federation (USMEF) held Partners Day to mark its 50th anniversary and 35th anniversary of entering the Korean market. It introduced the growth of U.S. beef and pork and a new vision for the Korean market through its new brand, ‘US Premier’.
강동현 기자, 김소영 기자 · 2026.10.22

On-site coverage
Opening a second life after retirement with specialized meat processing skills
The Bavaria State Meister School (CEO Yoo Byung-kwan) announced that it successfully held the completion ceremony and graduation project presentation for the ‘German Meister Deli & Meat Processing Technology Employment and Entrepreneurship Course,’ co-organized with the Seoul 50+ Foundation.
김은희 기자 · 2026.10.18

On-site coverage
The 'Hoengseong Hanwoo Festival' has grown beyond Hanwoo sales into a regional economic platform
The 22nd Hoengseong Hanwoo Festival, held in Hoengseong-gun, Gangwon Province, achieved its highest-ever performance, recording 4.4 billion won in sales over five days. The number of visitors to the festival exceeded 400,000, and all 300 prepared Hoengseong Hanwoo cattle were sold, highlighting the economic achievements of the festival that combines the local livestock industry and the tourism industry.
강동현 기자 · 2026.10.14

On-site coverage
Meat processing industry facing ‘inventory bomb’… Will pork prices remain strong until year-end?
It was suggested that October would end in the high 5,900 to 6,000 won range, and that the price could rebound to the 6,200 won level in November, driven by promotions at large supermarkets and demand for boiled pork during the kimchi-making season. Other participants also mentioned the possibility of a slight increase in November, but there were differing views regarding the magnitude of the rise.
강동현 기자 · 2026.10.13

On-site coverage
1,321 Tons of Korean Pork to Be Released Over ‘100 Days’… Will It Serve as a Supply ‘Buffer’ for Q4?
The follow-up program for ‘2026 Han-don Day’ focuses on generating demand for Han-don across various channels simultaneously in the fourth quarter, rather than being a simple commemorative event. In particular, the consumption volume planned for discount sales from October to December alone amounts to 1,321 tons.
강동현 기자 · 2026.10.5

On-site coverage
‘100 Days Closer with Korean Pork’ Begins… Korean Pork Narrows the Gap with the Public Again
A large banner spanning the front of the event hall at the Grand Hyatt Seoul displayed the slogan, "100 Days of Korea Connected by Han-don." Attendees filling the auditorium held placards featuring the Han-don logo and the number "1001." This year's Han-don Day was designed not as a one-day commemorative ceremony, but as the starting point for a "100-day" journey beginning on October 1st.
김은희 기자 · 2026.10.4

On-site coverage
Run, Eat, and Experience Korean Pork
The ‘2026 Handon Run,’ held at the Hanam Misari Regatta Park in Gyeonggi Province on September 20, concluded with approximately 3,000 participants.
강동현 기자 · 2026.9.26
