DAILY BRIEF
Hypork Launches Two Types of ‘Han-don Flower Cakes’ on KakaoTalk Gift
Composed of domestic pork cuts such as pork belly, pork neck, and pork jowl.
High Pork recently announced that it has officially launched and started selling two types of meat gift sets, the ‘High Pork Handon Flower Cake,’ on the KakaoTalk Gift platform.
The ‘Hipork Handon Flower Cake’ is a unique meat gift set featuring 100% domestically produced Hipork Handon pork arranged in the form of a flower-shaped cake. It is designed to be used for various gifting occasions, such as birthdays, anniversaries, holidays, housewarmings, and home parties, by arranging popular cuts like pork belly, pork neck, and pork jowl in a flower shape. Unlike standard meat gift sets, it is characterized by enhanced visual elements that elevate the meaning and utility of the gift.
The product is available in two sizes, No. 1 and No. 2, allowing you to choose based on the recipient's household composition and the size of the gathering. The ‘Hipork Handon Flower Cake No. 1’ consists of a total of 800g, including 600g of pork belly and 200g of pork neck, making it suitable for small gatherings or anniversary gifts. The ‘Hipork Handon Flower Cake No. 2’ consists of a total of 1.3kg, including 900g of pork belly, 300g of pork neck, and 100g of pork jowl, making it a suitable choice for family gatherings or holiday gifts.
Hypork paid close attention to its packaging methods to maintain the freshness and shape of its products. It applied dedicated fixing frames and transparent bands to prevent the flower shape from becoming distorted during delivery, and implemented a fresh delivery system using thick cold-blocking ice boxes and large ice packs to ensure the appropriate refrigerated temperature is maintained right to the doorstep.
In addition, considering the characteristics of a gift product, a message topper and an information leaflet were included. This allows the item to be widely utilized as a gift set tailored for special occasions, rather than just a simple meat product.
"The Handon Flower Cake is a product that captures both taste and visual appeal, designed to allow consumers to gift fresh domestic pork in a unique way," said a High Pork official. "Starting with our entry into KakaoTalk Gift, we plan to expand our consumer touchpoints through various online and offline sales channels in the future."
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