Canada Beef Corporation to Host ‘2026 Canada Beef Seminar’ on November 16

The Canadian Beef Association will host the ‘2026 Canadian Beef Seminar and Networking Reception’ from 4 p.m. to 8 p.m. on Monday, November 16 at the Sapphire Ballroom on the 3rd floor of The Grand Lotte Seoul (formerly Lotte Hotel Seoul) in Jung-gu, Seoul.

Held under the theme "Understanding the Value of Canadian Beef and Expanding Business Possibilities," this event features a delegation from the Canadian Beef Corporation visiting Korea to share the latest trends in the local beef industry and outlooks for export markets. The event is designed to explore new business opportunities and strengthen cooperation with stakeholders from Korea's import, distribution, retail, and food service industries.

Event registration begins at 4:00 PM, and the seminar will be held from 4:30 PM to 5:55 PM. Following welcoming remarks by Philippe Lafortune, the Canadian Ambassador to Korea, Albert Eringfeld, Deputy General Manager of the Canadian Beef Corporation, will present on the current status of the Canadian beef industry and export trends.

Production sites and marketing activities in major export markets will also be introduced. Canadian rancher Graham Overguard will explain the local cattle breeding and production facilities, while Ichiro Kiyotomi, Head of the Japan and Korea Branches of the Canadian Beef Corporation, will share marketing and promotional activities in major overseas markets, including Japan.

Support programs available to the Korean industry will also be covered. Shin Young-kyun, Korea Market Manager at the Canadian Beef Corporation, is scheduled to guide domestic industry stakeholders through marketing and promotional support programs.

Next, Professor Kim Bong-gon of Youngsan University, who served as Executive Chef at Lotte Hotel Busan and Signiel Busan, will introduce recipes recently developed using Canadian beef. He plans to share industry and market information, along with practical examples that can be referenced for actual menu development.

A networking reception will be held from 6:00 PM to 8:00 PM. It will be operated as a standing buffet featuring a menu utilizing various cuts of Canadian beef, allowing attendees to sample the dishes while interacting with the Canadian delegation and domestic industry representatives.

The event is intended for industry professionals, including Canadian beef importers and distributors, retailers, and the foodservice sector, and attendance is limited to pre-registered participants. To register or inquire, please contact the Canadian Beef Corporation via email (ygshin@canadabeef.caYou can do it with ).