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The brand's next strategy confirmed at the new product launch

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Global Field Report

South American Beef Makes a Strong Presence… Meat Export Competition at SIAL Paris 2026

South American beef companies stood out in the meat section of SIAL Paris 2026, where the global food industry gathered.

2026.11.1

On-site coverage

Hanwoo Association to Hold 'Hanwoo Professionals' Day' Ceremony at National Assembly on October 30… Pledges a New Century for the Industry

The National Hanwoo Association held a ceremony commemorating the first statutory Hanwoo Day at the plaza in front of the National Assembly Communication Center on October 30.

2026.10.31

On-site coverage

‘Sorprise’ Ahead of Hanwoo Day… Up to 63% Off at 1,811 Locations Nationwide

Ahead of ‘Korean Beef Day’ on November 1, discount events for Korean beef are being held at online and offline stores nationwide. The Ministry of Agriculture, Food and Rural Affairs announced on October 27 that it will hold the ‘So-prize Korea Hanwoo Sale’ for 12 days from October 28 to November 8.

2026.10.27